/* ─────────────────────────────────────────────────────────
   Buzmo Clips — v2 stylesheet
   Design system: cool off-white + inky navy + electric teal
   Mobile-first. Breakpoints: 640 / 768 / 1024.
───────────────────────────────────────────────────────── */

:root {
  /* Color tokens */
  --bg: #F7F8FA;
  --bg-soft: #EEF1F5;
  --bg-card: #FFFFFF;
  --bg-dark: #0B1624;
  --bg-dark-2: #14233A;
  --ink: #0B1624;
  --ink-2: #2A3648;
  --muted: #5A6576;
  --muted-2: #8D95A3;
  --on-dark: #E9EEF5;
  --on-dark-muted: #8B97AA;
  --hairline: #DDE2EA;
  --accent: #0E8FA6;
  --accent-hover: #0A7386;
  --accent-soft: #D7EEF3;
  --cta: #0B1624;
  --cta-hover: #14233A;
  --cta-text: #FFFFFF;
  --success: #1F8A5C;
  --error: #B3261E;

  /* Spacing scale (8pt) */
  --space-1: 4px;
  --space-2: 8px;
  --space-3: 12px;
  --space-4: 16px;
  --space-5: 20px;
  --space-6: 24px;
  --space-7: 32px;
  --space-8: 40px;
  --space-9: 56px;
  --space-10: 72px;
  --space-11: 96px;

  /* Radius */
  --radius-sm: 10px;
  --radius-md: 14px;
  --radius-lg: 20px;

  /* Shadows */
  --shadow-sm: 0 1px 2px rgba(11,22,36,0.04), 0 2px 6px rgba(11,22,36,0.04);
  --shadow-md: 0 2px 8px rgba(11,22,36,0.06), 0 16px 36px rgba(11,22,36,0.09);
  --shadow-lg: 0 4px 14px rgba(11,22,36,0.08), 0 28px 64px rgba(11,22,36,0.14);

  /* Container */
  --container: 1080px;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }

body {
  margin: 0;
  font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  font-size: 16.5px;
  line-height: 1.65;
  color: var(--ink);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

img, svg { max-width: 100%; display: block; }
a { color: var(--accent); text-decoration: none; }
a:hover { color: var(--accent-hover); text-decoration: underline; }

/* ── Typography ── */
h1, h2, h3, h4 { color: var(--ink); margin: 0 0 var(--space-5) 0; }
h1 {
  font-size: clamp(2.4rem, 6.4vw, 4.4rem);
  line-height: 1.04;
  letter-spacing: -0.035em;
  font-weight: 700;
}
h2 {
  font-size: clamp(1.625rem, 4vw, 2.625rem);
  line-height: 1.1;
  letter-spacing: -0.028em;
  font-weight: 700;
}
h3 {
  font-size: 1.1875rem;
  line-height: 1.3;
  letter-spacing: -0.02em;
  font-weight: 600;
}
p { margin: 0 0 var(--space-5) 0; color: var(--ink-2); }
.eyebrow {
  font-size: 0.8125rem;
  line-height: 1.4;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  font-weight: 600;
  color: var(--accent);
  margin: 0 0 var(--space-4) 0;
}
.lede {
  font-size: 1.125rem;
  line-height: 1.65;
  letter-spacing: -0.005em;
  font-weight: 500;
  color: var(--ink-2);
}
.micro {
  font-size: 0.8125rem;
  line-height: 1.55;
  color: var(--muted);
}

/* ── Layout primitives ── */
.container {
  max-width: var(--container);
  margin: 0 auto;
  padding-inline: 22px;
}
@media (min-width: 768px) {
  .container { padding-inline: 40px; }
}

section {
  padding-block: 40px;
}
@media (min-width: 768px) {
  section { padding-block: 56px; }
}
@media (min-width: 1024px) {
  section { padding-block: 72px; }
}

.section-soft { background: var(--bg-soft); }
.section-dark { background: var(--bg-dark); color: var(--on-dark); }
.section-dark h1,
.section-dark h2,
.section-dark h3 { color: var(--on-dark); }
.section-dark p { color: var(--on-dark-muted); }
.section-dark .eyebrow { color: var(--accent-soft); }

/* ── Buttons ── */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: var(--space-2);
  padding: 16px 28px;
  border-radius: var(--radius-md);
  font-family: inherit;
  font-size: 1rem;
  font-weight: 600;
  line-height: 1;
  min-height: 52px;
  border: 1.5px solid transparent;
  cursor: pointer;
  text-decoration: none;
  transition: transform 80ms ease, box-shadow 200ms ease, background 150ms ease, color 150ms ease;
  white-space: nowrap;
}
.btn:hover { text-decoration: none; }
.btn-lg { padding: 18px 32px; font-size: 1.0625rem; }
.btn-primary {
  background: var(--cta);
  color: var(--cta-text);
  border-color: var(--cta);
}
.btn-primary:hover {
  background: var(--cta-hover);
  border-color: var(--cta-hover);
  color: var(--cta-text);
  box-shadow: 0 8px 24px rgba(11,22,36,0.18);
}
.btn-primary:active { transform: translateY(1px); }
.btn-secondary {
  background: transparent;
  color: var(--ink);
  border-color: var(--ink);
}
.btn-secondary:hover {
  background: var(--ink);
  color: var(--cta-text);
}
.btn-on-dark {
  background: var(--cta-text);
  color: var(--ink);
  border-color: var(--cta-text);
}
.btn-on-dark:hover {
  background: var(--accent-soft);
  border-color: var(--accent-soft);
  color: var(--ink);
}
.text-cta {
  display: inline-block;
  font-weight: 600;
  color: var(--accent);
  text-decoration: none;
  padding: 8px 0;
}
.text-cta:hover { color: var(--accent-hover); text-decoration: underline; }

/* ── Chip ── */
.chip {
  display: inline-flex;
  align-items: center;
  padding: 6px 12px;
  background: var(--accent-soft);
  color: var(--ink);
  border-radius: 999px;
  font-size: 0.8125rem;
  font-weight: 600;
  line-height: 1.4;
}
.chip-row { display: flex; flex-wrap: wrap; gap: 8px; }

/* ── Header ── */
.site-header {
  background: var(--bg);
  border-bottom: 1px solid var(--hairline);
  position: sticky;
  top: 0;
  z-index: 50;
}
.site-header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  padding-block: 16px;
}
@media (min-width: 1024px) {
  .site-header-inner { gap: var(--space-6); }
}
.logo {
  font-weight: 800;
  font-size: 1.25rem;
  color: var(--ink);
  letter-spacing: -0.02em;
  text-decoration: none;
}
.logo:hover { text-decoration: none; color: var(--ink); }
.logo-accent { color: var(--accent); font-weight: 700; }
.site-nav { display: none; }
@media (min-width: 1024px) {
  .site-nav {
    display: flex;
    gap: var(--space-7);
    align-items: center;
    margin-left: auto;
    margin-right: var(--space-5);
  }
  .site-nav a {
    color: var(--ink-2);
    font-size: 0.9375rem;
    font-weight: 500;
    text-decoration: none;
  }
  .site-nav a:hover { color: var(--ink); text-decoration: none; }
}
.header-cta {
  padding: 12px 20px;
  min-height: 44px;
  min-width: 44px;
  font-size: 0.9375rem;
}

/* ── Hero ── */
.hero {
  padding-block: 56px 40px;
  text-align: center;
}
@media (min-width: 768px) {
  .hero { padding-block: 88px 64px; }
}
@media (min-width: 1024px) {
  .hero { padding-block: 112px 80px; }
}
.hero-inner { max-width: 760px; margin: 0 auto; }
.hero h1 { margin-bottom: var(--space-5); }
.hero .lede {
  max-width: 640px;
  margin: 0 auto var(--space-7);
}
.hero-back {
  display: inline-block;
  font-size: 0.875rem;
  color: var(--muted);
  margin-bottom: var(--space-4);
  text-decoration: none;
}
.hero-back:hover { color: var(--ink); text-decoration: underline; }

/* ── Email form ── */
.email-form {
  display: flex;
  flex-direction: column;
  gap: 10px;
  max-width: 480px;
  margin: 0 auto;
}
@media (min-width: 640px) {
  .email-form {
    flex-direction: row;
    gap: 8px;
  }
}
.email-form input[type="email"] {
  flex: 1;
  min-height: 52px;
  padding: 14px 18px;
  border: 1.5px solid var(--hairline);
  border-radius: var(--radius-md);
  background: var(--bg-card);
  color: var(--ink);
  font-family: inherit;
  font-size: 1rem;
  line-height: 1.2;
  transition: border-color 150ms ease, box-shadow 150ms ease;
}
.email-form input[type="email"]:focus {
  outline: none;
  border-color: var(--accent);
  box-shadow: 0 0 0 3px rgba(14,143,166,0.18);
}
.email-form input.error { border-color: var(--error); }
.email-form button {
  min-height: 52px;
  padding: 14px 24px;
  background: var(--cta);
  color: var(--cta-text);
  border: none;
  border-radius: var(--radius-md);
  font-family: inherit;
  font-size: 1rem;
  font-weight: 600;
  cursor: pointer;
  transition: background 150ms ease, box-shadow 200ms ease;
  white-space: nowrap;
}
.email-form button:hover {
  background: var(--cta-hover);
  box-shadow: 0 6px 18px rgba(11,22,36,0.18);
}
.email-form button:disabled { opacity: 0.6; cursor: not-allowed; }
.success-msg {
  padding: 16px 20px;
  background: rgba(31,138,92,0.08);
  border: 1px solid rgba(31,138,92,0.25);
  color: var(--success);
  border-radius: var(--radius-md);
  font-weight: 500;
  text-align: center;
  margin: 0;
}
.error-msg {
  color: var(--error);
  font-size: 0.875rem;
  margin: 8px 0 0 0;
  text-align: center;
}

/* form on dark bg */
.section-dark .email-form input[type="email"],
.cta-band .email-form input[type="email"] {
  background: var(--bg-dark-2);
  border-color: rgba(233,238,245,0.18);
  color: var(--on-dark);
}
.section-dark .email-form input[type="email"]::placeholder,
.cta-band .email-form input[type="email"]::placeholder { color: var(--on-dark-muted); }
.section-dark .email-form input[type="email"]:focus,
.cta-band .email-form input[type="email"]:focus {
  border-color: var(--accent-soft);
  box-shadow: 0 0 0 3px rgba(215,238,243,0.22);
}
.section-dark .email-form button,
.cta-band .email-form button {
  background: var(--cta-text);
  color: var(--ink);
}
.section-dark .email-form button:hover,
.cta-band .email-form button:hover {
  background: var(--accent-soft);
}

.form-micro {
  margin: 14px auto 0;
  max-width: 480px;
  color: var(--muted);
  font-size: 0.8125rem;
  text-align: center;
}
.section-dark .form-micro,
.cta-band .form-micro { color: var(--on-dark-muted); }

/* ── At-a-glance strip ── */
.at-glance {
  background: var(--bg-soft);
  border-top: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
}
.stat-row {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: var(--space-2);
}
@media (min-width: 768px) {
  .stat-row { grid-template-columns: repeat(4, 1fr); gap: 0; }
}
.stat {
  padding: 24px 16px;
  text-align: center;
  border-right: 1px solid transparent;
}
@media (min-width: 768px) {
  .stat { border-right: 1px solid var(--hairline); }
  .stat:last-child { border-right: none; }
}
.stat-num {
  font-size: clamp(2rem, 4.8vw, 3.25rem);
  line-height: 1;
  letter-spacing: -0.04em;
  font-weight: 800;
  color: var(--ink);
  margin-bottom: 6px;
}
.stat-label {
  font-size: 0.875rem;
  color: var(--muted);
  font-weight: 500;
  line-height: 1.4;
}

/* ── Section header ── */
.section-head {
  max-width: 760px;
  margin: 0 auto var(--space-8);
  text-align: center;
}
.section-head.left {
  text-align: left;
  margin-inline: 0;
  max-width: none;
  display: grid;
  grid-template-columns: 1fr;
  gap: 6px;
  padding-bottom: var(--space-6);
  border-bottom: 1px solid var(--hairline);
  margin-bottom: var(--space-8);
}
@media (min-width: 900px) {
  .section-head.left {
    grid-template-columns: minmax(160px, 220px) 1fr;
    column-gap: var(--space-8);
    align-items: baseline;
  }
  .section-head.left .eyebrow { margin: 0; padding-top: 8px; }
  .section-head.left h2 { margin: 0; }
  .section-head.left .lede { grid-column: 2; margin-top: var(--space-3); max-width: 640px; }
}
.section-head.left .eyebrow { color: var(--ink-2); }

/* ── Editorial rule — full-bleed horizontal separator with eyebrow on one side ── */
.editorial-rule {
  display: grid;
  grid-template-columns: 1fr;
  gap: 10px;
  align-items: center;
  padding: var(--space-4) 0 var(--space-3);
  border-top: 2px solid var(--ink);
  margin-top: var(--space-8);
}
@media (min-width: 768px) {
  .editorial-rule { grid-template-columns: auto 1fr; gap: var(--space-6); }
}
.editorial-rule .eyebrow { margin: 0; color: var(--ink); }
.editorial-rule .rule-note { margin: 0; color: var(--muted); font-size: 0.9375rem; }

/* ── Cards / grids ── */
.card {
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-lg);
  padding: 32px 28px;
}
@media (min-width: 1024px) {
  .card { box-shadow: var(--shadow-md); }
}
.card h3 { margin-bottom: var(--space-3); }
.card p { margin-bottom: 0; }

.three-col {
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--space-5);
}
@media (min-width: 768px) {
  .three-col { grid-template-columns: repeat(3, 1fr); }
}

/* ── Comparison cards ── */
.compare .card + .card { margin-top: 0; }
.compare-card .compare-label {
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 10px;
}
.compare-card.winner {
  border-color: var(--ink);
  background: var(--bg-card);
}
.compare-card.winner .compare-label { color: var(--accent); }

/* ── How it works (numbered list) ── */
.steps {
  max-width: 760px;
  margin: 0 auto;
  list-style: none;
  padding: 0;
  counter-reset: step;
}
.steps li {
  display: grid;
  grid-template-columns: 48px 1fr;
  gap: var(--space-5);
  padding: 24px 0;
  border-bottom: 1px solid var(--hairline);
  counter-increment: step;
}
.steps li:last-child { border-bottom: none; }
.steps li::before {
  content: counter(step);
  display: flex;
  align-items: center;
  justify-content: center;
  width: 40px;
  height: 40px;
  border-radius: 999px;
  background: var(--ink);
  color: var(--cta-text);
  font-weight: 700;
  font-size: 0.9375rem;
}
.steps h3 { margin-bottom: 6px; }
.steps p { margin-bottom: 0; color: var(--ink-2); }

.micro-steps {
  max-width: 720px;
  margin: 0 auto;
  list-style: none;
  padding: 0;
  counter-reset: mstep;
}
.micro-steps li {
  display: grid;
  grid-template-columns: 28px 1fr;
  gap: var(--space-4);
  padding: 16px 0;
  border-bottom: 1px solid var(--hairline);
  counter-increment: mstep;
  font-size: 0.9375rem;
}
.micro-steps li:last-child { border-bottom: none; }
.micro-steps li::before {
  content: counter(mstep);
  display: flex;
  align-items: center;
  justify-content: center;
  width: 26px;
  height: 26px;
  border-radius: 999px;
  background: var(--accent-soft);
  color: var(--ink);
  font-weight: 700;
  font-size: 0.8125rem;
  margin-top: 2px;
}
.micro-steps strong { color: var(--ink); font-weight: 600; }
.micro-steps p { margin: 4px 0 0 0; color: var(--ink-2); font-size: 0.9375rem; }

/* ── Pricing card ── */
.pricing-card {
  max-width: 560px;
  margin: 0 auto;
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-lg);
  padding: 36px 28px;
  box-shadow: var(--shadow-md);
  text-align: center;
}
@media (min-width: 768px) {
  .pricing-card { padding: 48px 40px; }
}
.price-headline {
  font-size: clamp(2rem, 5vw, 2.75rem);
  line-height: 1.05;
  letter-spacing: -0.035em;
  font-weight: 800;
  color: var(--ink);
  margin: var(--space-2) 0 var(--space-6);
}
.price-headline .price-sub {
  display: block;
  font-size: 1rem;
  font-weight: 500;
  color: var(--muted);
  letter-spacing: 0;
  margin-top: 8px;
}
.included {
  list-style: none;
  padding: 0;
  margin: 0 0 var(--space-7);
  text-align: left;
}
.included li {
  padding: 10px 0 10px 28px;
  position: relative;
  color: var(--ink-2);
  font-size: 0.9375rem;
  line-height: 1.5;
  border-bottom: 1px solid var(--hairline);
}
.included li:last-child { border-bottom: none; }
.included li::before {
  content: "";
  position: absolute;
  left: 2px;
  top: 16px;
  width: 14px;
  height: 8px;
  border-left: 2px solid var(--accent);
  border-bottom: 2px solid var(--accent);
  transform: rotate(-45deg);
}
.pricing-cta-stack {
  display: flex;
  flex-direction: column;
  gap: 12px;
  align-items: center;
}
.secondary-cta {
  color: var(--muted);
  font-size: 0.9375rem;
  font-weight: 500;
  text-decoration: none;
}
.secondary-cta:hover { color: var(--ink); text-decoration: underline; }

/* ── Hero storyboard (master page — 3-frame preview beneath hero form) ── */
.hero-storyboard {
  max-width: 960px;
  margin: var(--space-8) auto 0;
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
}
@media (min-width: 768px) {
  .hero-storyboard { grid-template-columns: repeat(3, 1fr); gap: 16px; }
}
.storyboard-frame {
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-md);
  padding: 20px 20px 22px;
  text-align: left;
  position: relative;
  overflow: hidden;
}
.storyboard-frame .frame-num {
  font-size: clamp(2.75rem, 4.2vw, 3.75rem);
  font-weight: 800;
  letter-spacing: -0.045em;
  line-height: 0.95;
  color: var(--ink);
  font-variant-numeric: tabular-nums;
  margin: 0 0 var(--space-3);
  display: block;
}
.storyboard-frame .frame-label {
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0 0 8px;
}
.storyboard-frame .frame-text {
  font-size: 0.9375rem;
  line-height: 1.5;
  color: var(--ink-2);
  margin: 0;
}
.storyboard-frame.accent {
  background: var(--bg-dark);
  border-color: var(--bg-dark);
}
.storyboard-frame.accent .frame-num { color: var(--on-dark); }
.storyboard-frame.accent .frame-label { color: var(--accent-soft); }
.storyboard-frame.accent .frame-text { color: var(--on-dark-muted); }
.hero-storyboard-caption {
  text-align: center;
  max-width: 640px;
  margin: var(--space-5) auto 0;
  color: var(--muted);
  font-size: 0.875rem;
}
.hero-storyboard-caption a { font-weight: 600; color: var(--accent); }

/* ── Proof section ── */
.proof-video {
  max-width: 680px;
  margin: 0 auto var(--space-6);
  aspect-ratio: 16 / 9;
  background: var(--bg-dark);
  border-radius: var(--radius-lg);
  position: relative;
  overflow: hidden;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  color: var(--on-dark);
  text-decoration: none;
  text-align: center;
  padding: 24px;
  border: 1px solid var(--hairline);
}
.proof-video:hover { text-decoration: none; color: var(--on-dark); }
.proof-video .play-mark {
  width: 64px;
  height: 64px;
  border-radius: 999px;
  background: var(--cta-text);
  color: var(--ink);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.75rem;
  margin-bottom: 16px;
}
.proof-video-body strong { display: block; font-size: 1.125rem; margin-bottom: 6px; color: var(--on-dark); }
.proof-video-body span { color: var(--on-dark-muted); font-size: 0.875rem; }

.stat-chips {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
  max-width: 680px;
  margin: var(--space-5) auto 0;
}
@media (min-width: 768px) {
  .stat-chips { grid-template-columns: repeat(3, 1fr); }
}
.stat-chip {
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-md);
  padding: 16px 18px;
  text-align: center;
  font-size: 0.9375rem;
  font-weight: 500;
  color: var(--ink-2);
}
.stat-chip strong { color: var(--ink); font-weight: 700; display: block; margin-bottom: 2px; }

.demo-link-row {
  text-align: center;
  margin-top: var(--space-4);
}

/* ── Verticals grid ── */
.verticals {
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--space-3);
}
@media (min-width: 640px) {
  .verticals { grid-template-columns: repeat(2, 1fr); }
}
@media (min-width: 1024px) {
  .verticals { grid-template-columns: repeat(3, 1fr); }
}
.vertical-tile {
  display: flex;
  flex-direction: column;
  gap: 8px;
  padding: 24px 22px;
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-lg);
  color: var(--ink);
  text-decoration: none;
  transition: border-color 150ms ease, transform 150ms ease, box-shadow 200ms ease;
}
.vertical-tile:hover {
  border-color: var(--ink);
  box-shadow: var(--shadow-sm);
  transform: translateY(-1px);
  text-decoration: none;
  color: var(--ink);
}
.vertical-tile .vertical-name {
  font-size: 1.125rem;
  font-weight: 700;
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.vertical-tile .vertical-arrow { color: var(--accent); }
.vertical-tile p {
  margin: 0;
  font-size: 0.9375rem;
  color: var(--ink-2);
  line-height: 1.5;
}
.vertical-tile.summary {
  background: var(--bg-dark);
  color: var(--on-dark);
  border-color: var(--bg-dark);
  justify-content: center;
  text-align: left;
}
.vertical-tile.summary:hover { color: var(--on-dark); background: var(--bg-dark-2); border-color: var(--bg-dark-2); }
.vertical-tile.summary .vertical-name { color: var(--on-dark); }
.vertical-tile.summary .vertical-arrow { color: var(--accent-soft); }
.vertical-tile.summary p { color: var(--on-dark-muted); }

.alt-link {
  text-align: center;
  margin-top: var(--space-6);
  color: var(--muted);
  font-size: 0.9375rem;
}
.alt-link a { font-weight: 600; color: var(--ink); }
.alt-link a:hover { color: var(--accent); }

/* ── FAQ ── */
.faq { max-width: 760px; margin: 0 auto; }
.faq details {
  padding: 18px 0;
  border-bottom: 1px solid var(--hairline);
}
.faq details[open] summary { color: var(--ink); }
.faq summary {
  list-style: none;
  cursor: pointer;
  font-weight: 600;
  font-size: 1.0625rem;
  line-height: 1.4;
  color: var(--ink);
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
  padding: 12px 0;
  min-height: 48px;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+";
  font-size: 1.5rem;
  font-weight: 400;
  line-height: 1;
  color: var(--muted);
  transition: transform 150ms ease;
}
.faq details[open] summary::after {
  content: "\2212"; /* minus */
}
.faq details p {
  margin: 12px 0 0 0;
  color: var(--ink-2);
  font-size: 0.9375rem;
  line-height: 1.65;
}

/* ── CTA band ── */
.cta-band {
  background: var(--bg-dark);
  color: var(--on-dark);
  padding-block: 72px;
  text-align: center;
}
.cta-band h2 { color: var(--on-dark); max-width: 680px; margin: 0 auto var(--space-5); }
.cta-band .lede { color: var(--on-dark-muted); max-width: 600px; margin: 0 auto var(--space-7); }

/* ── Phase / rollout ── */
.phase-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--space-4);
}
@media (min-width: 768px) {
  .phase-grid { grid-template-columns: repeat(3, 1fr); }
}
.phase {
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-lg);
  padding: 24px 22px;
}
.phase .phase-label {
  display: inline-block;
  background: var(--ink);
  color: var(--cta-text);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 5px 10px;
  border-radius: 6px;
  margin-bottom: 12px;
}
.phase h3 { margin-bottom: 8px; }
.phase p { margin: 0; font-size: 0.9375rem; color: var(--ink-2); }

/* ── Disclosure card ── */
.disclosure-card {
  max-width: 720px;
  margin: var(--space-6) auto 0;
  padding: 20px 22px;
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-md);
}
.disclosure-card .eyebrow { margin-bottom: 6px; color: var(--muted); }
.disclosure-card p {
  margin: 0;
  color: var(--muted);
  font-size: 0.875rem;
  line-height: 1.6;
}

/* ── Topic ideas list (vertical subpages) ── */
.topic-list {
  max-width: 720px;
  margin: 0 auto;
  list-style: none;
  padding: 0;
}
.topic-list li {
  padding: 14px 0;
  border-bottom: 1px solid var(--hairline);
  color: var(--ink);
  font-weight: 500;
  font-size: 1.0625rem;
  line-height: 1.5;
}
.topic-list li::before { content: "\201C"; color: var(--accent); font-weight: 700; margin-right: 2px; }
.topic-list li::after { content: "\201D"; color: var(--accent); font-weight: 700; margin-left: 2px; }
.topic-note {
  max-width: 720px;
  margin: var(--space-6) auto 0;
  color: var(--muted);
  font-size: 0.875rem;
  line-height: 1.6;
  text-align: center;
}

/* ── Footer ── */
.site-footer {
  background: var(--bg-soft);
  border-top: 1px solid var(--hairline);
  padding-block: 48px 32px;
  margin-top: 0;
}
.site-footer-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--space-7);
}
@media (min-width: 768px) {
  .site-footer-grid {
    grid-template-columns: 1.2fr 1fr 1.2fr;
    align-items: flex-start;
  }
}
.footer-logo { margin-bottom: 10px; display: inline-block; }
.footer-tag {
  color: var(--muted);
  font-size: 0.875rem;
  line-height: 1.5;
  margin: 0;
}
.footer-nav {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 10px;
}
@media (min-width: 768px) {
  .footer-nav { grid-template-columns: 1fr; }
}
.footer-nav a {
  color: var(--ink-2);
  font-size: 0.9375rem;
  font-weight: 500;
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  min-height: 44px;
  padding: 4px 0;
}
.footer-nav a:hover { color: var(--accent); }
.footer-right p {
  color: var(--muted);
  font-size: 0.875rem;
  margin: 0 0 10px 0;
  line-height: 1.5;
}
.footer-right .cross-link {
  font-weight: 600;
  color: var(--ink);
}
.footer-right .cross-link:hover { color: var(--accent); }
.footer-disclosure {
  margin-top: var(--space-7);
  padding-top: var(--space-5);
  border-top: 1px solid var(--hairline);
  color: var(--muted-2);
  font-size: 0.75rem;
  line-height: 1.55;
  max-width: 860px;
}

/* ── Visually hidden (a11y) ── */
.sr-only {
  position: absolute;
  width: 1px; height: 1px;
  padding: 0; margin: -1px;
  overflow: hidden;
  clip: rect(0,0,0,0);
  white-space: nowrap; border: 0;
}

/* ── Utility ── */
.mt-4 { margin-top: var(--space-4); }
.mt-6 { margin-top: var(--space-6); }
.mt-8 { margin-top: var(--space-8); }
.text-center { text-align: center; }

/* Hide on mobile, show on tablet+ (used for trim-on-mobile blocks) */
.hide-on-mobile { display: none; }
@media (min-width: 768px) { .hide-on-mobile { display: block; } }

/* Opinionated at-glance: slightly tighter tracking on numerics */
.stat-num { font-variant-numeric: tabular-nums; }

/* ─────────────────────────────────────────────────────────
   /demo/ page — client dashboard styling
───────────────────────────────────────────────────────── */
.demo-banner {
  background: var(--bg-dark);
  color: var(--on-dark);
  padding: 12px 0;
  text-align: center;
  font-size: 0.875rem;
}
.demo-banner a { color: var(--accent-soft); font-weight: 600; margin-left: 8px; }
.demo-banner a:hover { color: var(--cta-text); }

.demo-page { background: var(--bg); min-height: 100vh; }
.demo-hero {
  padding: 32px 0 24px;
  border-bottom: 1px solid var(--hairline);
  background: var(--bg-card);
}
.demo-hero-inner {
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  flex-wrap: wrap;
  gap: 16px;
}
.demo-brand h1 {
  font-size: 1.625rem;
  letter-spacing: -0.02em;
  margin-bottom: 4px;
}
.demo-brand .brand-meta {
  color: var(--muted);
  font-size: 0.875rem;
  margin: 0;
}
.demo-month-chip {
  display: inline-flex;
  padding: 8px 14px;
  background: var(--accent-soft);
  color: var(--ink);
  font-size: 0.875rem;
  font-weight: 600;
  border-radius: 999px;
}

.demo-stat-row {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 12px;
  padding-block: 24px;
}
@media (min-width: 768px) {
  .demo-stat-row { grid-template-columns: repeat(4, 1fr); }
}
.demo-stat {
  padding: 16px 18px;
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-md);
}
.demo-stat .num {
  font-size: 1.5rem;
  font-weight: 800;
  letter-spacing: -0.03em;
  color: var(--ink);
  line-height: 1.05;
}
.demo-stat .lbl {
  font-size: 0.8125rem;
  color: var(--muted);
  margin-top: 4px;
}
.illustrative-tag {
  display: inline-block;
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
  background: var(--bg-soft);
  padding: 3px 7px;
  border-radius: 4px;
  margin: 8px 0 16px;
}

.demo-section { padding-block: 32px; }
.demo-section h2 {
  font-size: 1.25rem;
  letter-spacing: -0.02em;
  margin-bottom: 16px;
}
.demo-section .section-note {
  color: var(--muted);
  font-size: 0.875rem;
  margin: 0 0 16px 0;
}

.platform-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
}
@media (min-width: 768px) {
  .platform-grid { grid-template-columns: repeat(3, 1fr); }
}
.platform-card {
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-md);
  padding: 18px 20px;
}
.platform-card .platform-name {
  font-weight: 700;
  font-size: 0.9375rem;
  color: var(--ink);
  margin-bottom: 4px;
}
.platform-card .handle {
  font-size: 0.8125rem;
  color: var(--muted);
  margin-bottom: 12px;
}
.platform-card .metric-row {
  display: flex;
  justify-content: space-between;
  font-size: 0.8125rem;
  color: var(--ink-2);
  padding: 6px 0;
  border-top: 1px solid var(--hairline);
}
.platform-card .metric-row strong { color: var(--ink); font-variant-numeric: tabular-nums; }

.video-table {
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-md);
  overflow: hidden;
}
.video-row {
  display: grid;
  grid-template-columns: 32px 1fr auto;
  gap: 10px;
  padding: 14px 18px;
  border-bottom: 1px solid var(--hairline);
  align-items: center;
}
@media (min-width: 768px) {
  .video-row {
    grid-template-columns: 40px 1fr 120px 80px 20px;
    gap: 16px;
  }
}
.video-row:last-child { border-bottom: none; }
.video-row .num {
  font-size: 0.8125rem;
  color: var(--muted-2);
  font-weight: 600;
  font-variant-numeric: tabular-nums;
}
.video-row .title {
  font-size: 0.9375rem;
  font-weight: 500;
  color: var(--ink);
  line-height: 1.4;
}
.video-row .meta {
  font-size: 0.75rem;
  color: var(--muted);
  font-variant-numeric: tabular-nums;
  display: none;
}
@media (min-width: 768px) {
  .video-row .meta { display: block; }
}
.video-row .platforms {
  font-size: 0.75rem;
  color: var(--muted);
  display: none;
}
@media (min-width: 768px) {
  .video-row .platforms { display: block; }
}
.video-row .top-tag {
  display: inline-block;
  background: var(--accent-soft);
  color: var(--ink);
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 2px 8px;
  border-radius: 999px;
  margin-left: 6px;
}
.video-row .chev { color: var(--muted-2); text-align: right; display: none; }
@media (min-width: 768px) {
  .video-row .chev { display: block; }
}

.report-card {
  background: var(--bg-dark);
  color: var(--on-dark);
  border-radius: var(--radius-lg);
  padding: 28px 26px;
}
.report-card h3 { color: var(--on-dark); margin-bottom: 12px; font-size: 1.125rem; }
.report-card p { color: var(--on-dark-muted); margin: 0 0 10px 0; font-size: 0.9375rem; line-height: 1.6; }
.report-card ul { margin: 0; padding-left: 20px; color: var(--on-dark-muted); font-size: 0.9375rem; line-height: 1.7; }
.report-card ul li strong { color: var(--on-dark); }

.demo-footer {
  padding: 32px 0 48px;
  text-align: center;
  color: var(--muted);
  font-size: 0.875rem;
}
.demo-footer a { font-weight: 600; color: var(--ink); }
.demo-footer a:hover { color: var(--accent); }

/* ── Demo: inline CTA (top + bottom of demo page) ── */
.demo-outcome {
  max-width: 720px;
  margin: var(--space-3) 0 0;
  color: var(--muted);
  font-size: 0.9375rem;
  line-height: 1.55;
}
.demo-cta-inline {
  margin: var(--space-5) 0 var(--space-6);
  padding: 22px 22px 20px;
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  border-left: 4px solid var(--accent);
  border-radius: var(--radius-md);
}
@media (min-width: 768px) {
  .demo-cta-inline { padding: 26px 28px 24px; }
}
.demo-cta-inline .cta-kicker {
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0 0 6px;
}
.demo-cta-inline h3 {
  margin: 0 0 var(--space-3);
  font-size: 1.125rem;
  line-height: 1.35;
  color: var(--ink);
}
.demo-cta-inline .email-form {
  margin-left: 0;
  margin-right: 0;
  max-width: 520px;
}
.demo-cta-inline .form-micro {
  margin: 10px 0 0;
  text-align: left;
  max-width: 520px;
}
.demo-cta-bottom {
  background: var(--bg-dark);
  color: var(--on-dark);
  border-left: 4px solid var(--accent);
  border-color: var(--bg-dark);
  margin-top: var(--space-7);
}
.demo-cta-bottom h3 { color: var(--on-dark); }
.demo-cta-bottom .email-form input[type="email"] {
  background: var(--bg-dark-2);
  border-color: rgba(233,238,245,0.18);
  color: var(--on-dark);
}
.demo-cta-bottom .email-form input[type="email"]::placeholder { color: var(--on-dark-muted); }
.demo-cta-bottom .email-form button { background: var(--cta-text); color: var(--ink); }
.demo-cta-bottom .email-form button:hover { background: var(--accent-soft); }
.demo-cta-bottom .form-micro { color: var(--on-dark-muted); }

/* ─────────────────────────────────────────────────────────
   Round 3+4: mobile nav, sample kit, split hero, artifact strip
───────────────────────────────────────────────────────── */

/* Compact mobile nav (shown below 1024px, hidden on desktop) */
.site-nav-mobile {
  display: flex;
  gap: 14px;
  align-items: center;
  margin-left: auto;
  margin-right: var(--space-4);
  overflow-x: auto;
  -webkit-overflow-scrolling: touch;
  scrollbar-width: none;
}
.site-nav-mobile::-webkit-scrollbar { display: none; }
.site-nav-mobile a {
  color: var(--ink-2);
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: -0.005em;
  text-decoration: none;
  padding: 0 14px;
  min-height: 44px;
  min-width: 44px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  border-radius: 999px;
  background: var(--bg-soft);
  white-space: nowrap;
}
.site-nav-mobile a:hover { color: var(--ink); text-decoration: none; }
@media (min-width: 1024px) {
  .site-nav-mobile { display: none; }
}
/* Hide mobile-nav pills on very small screens; keep CTA + logo */
@media (max-width: 380px) {
  .site-nav-mobile { display: none; }
}

/* ── Sample kit (master page above-the-fold proof) ── */
.sample-kit {
  background: var(--bg);
  border-top: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
  padding-block: 40px;
}
@media (min-width: 768px) {
  .sample-kit { padding-block: 56px; }
}
.sample-kit-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--space-7);
  align-items: center;
}
@media (min-width: 900px) {
  .sample-kit-grid { grid-template-columns: 4fr 7fr; gap: var(--space-8); align-items: start; }
}
.sample-kit-left .eyebrow { margin-bottom: 12px; }
.sample-kit-left h2 {
  font-size: clamp(1.5rem, 3.2vw, 2rem);
  line-height: 1.1;
  letter-spacing: -0.03em;
  margin-bottom: var(--space-4);
}
.sample-kit-left .lede { margin-bottom: var(--space-5); }
.platform-badges {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}
.platform-badges li span {
  display: inline-flex;
  align-items: center;
  padding: 6px 12px;
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  color: var(--ink);
  border-radius: 999px;
  font-size: 0.8125rem;
  font-weight: 600;
}

.sample-kit-right {
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--space-4);
}
.sample-video-card {
  position: relative;
  display: block;
  background: var(--bg-dark);
  color: var(--on-dark);
  border-radius: var(--radius-lg);
  padding: 18px 18px 16px;
  text-decoration: none;
  overflow: hidden;
  border: 1px solid var(--bg-dark);
}
.sample-video-card:hover { color: var(--on-dark); text-decoration: none; }
.sample-video-tag {
  display: inline-block;
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent-soft);
  margin-bottom: 12px;
}
.sample-video-thumb {
  aspect-ratio: 9 / 5;
  background: linear-gradient(180deg, #14233A 0%, #0B1624 100%);
  border-radius: var(--radius-md);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 12px;
  border: 1px solid rgba(233,238,245,0.08);
}
.sample-video-thumb .play-mark {
  width: 56px;
  height: 56px;
  border-radius: 999px;
  background: var(--cta-text);
  color: var(--ink);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.5rem;
}
.sample-video-body { display: flex; flex-direction: column; gap: 2px; }
.sample-video-body strong {
  color: var(--on-dark);
  font-size: 0.875rem;
  font-weight: 700;
  font-variant-numeric: tabular-nums;
}
.sample-video-body span {
  color: var(--on-dark-muted);
  font-size: 0.9375rem;
  line-height: 1.4;
}

.sample-topics {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: 6px;
}
.sample-topics li {
  display: block;
  padding: 12px 16px;
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-md);
  color: var(--ink-2);
  font-size: 0.9375rem;
  line-height: 1.5;
}
.sample-topics li .st-tag {
  display: inline-block;
  margin-right: 8px;
  vertical-align: baseline;
}
.sample-topics .st-tag {
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent);
  background: var(--accent-soft);
  padding: 2px 8px;
  border-radius: 4px;
  white-space: nowrap;
}

/* ── Split hero (vertical pages) ── */
.hero-split { text-align: left; padding-block: 40px 32px; }
@media (min-width: 768px) {
  .hero-split { padding-block: 64px 48px; }
}
@media (min-width: 1024px) {
  .hero-split { padding-block: 88px 64px; }
}
.hero-split-inner {
  max-width: var(--container);
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--space-7);
  align-items: start;
}
@media (min-width: 1024px) {
  .hero-split-inner { grid-template-columns: 1.15fr 0.85fr; gap: var(--space-9); align-items: center; }
}
.hero-split-left { max-width: 620px; }
.hero-split-left h1 {
  font-size: clamp(2rem, 5vw, 3.5rem);
  line-height: 1.05;
  letter-spacing: -0.04em;
  margin-bottom: var(--space-4);
}
.hero-split-left .lede {
  font-size: 1.0625rem;
  max-width: 600px;
  margin-bottom: var(--space-6);
}
.hero-split-left .email-form {
  margin: 0;
}
.hero-split-left .form-micro {
  text-align: left;
  margin: 14px 0 0;
}

.hero-sample {
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-lg);
  padding: 18px 18px 16px;
  box-shadow: var(--shadow-sm);
  display: flex;
  flex-direction: column;
  gap: 12px;
}
@media (min-width: 1024px) {
  .hero-sample { padding: 22px 22px 20px; box-shadow: var(--shadow-md); }
}
.hero-sample-tag {
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
}
.hero-sample-thumb {
  position: relative;
  aspect-ratio: 9 / 11;
  background: linear-gradient(180deg, #14233A 0%, #0B1624 100%);
  border-radius: var(--radius-md);
  display: flex;
  align-items: center;
  justify-content: center;
  max-height: 240px;
}
@media (min-width: 1024px) {
  .hero-sample-thumb { aspect-ratio: 9 / 13; max-height: 320px; }
}
.hero-sample-thumb .play-mark {
  width: 56px;
  height: 56px;
  border-radius: 999px;
  background: var(--cta-text);
  color: var(--ink);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.5rem;
}
.hero-sample-duration {
  position: absolute;
  bottom: 10px;
  right: 10px;
  background: rgba(11,22,36,0.7);
  color: var(--on-dark);
  font-size: 0.75rem;
  font-weight: 700;
  padding: 3px 8px;
  border-radius: 6px;
  font-variant-numeric: tabular-nums;
}
.hero-sample-body { display: flex; flex-direction: column; gap: 2px; }
.hero-sample-body strong {
  color: var(--ink);
  font-size: 1rem;
  font-weight: 700;
  line-height: 1.3;
  letter-spacing: -0.015em;
}
.hero-sample-body span {
  color: var(--muted);
  font-size: 0.8125rem;
}

.workflow-breadcrumb {
  list-style: none;
  padding: 10px 0 0;
  margin: 0;
  border-top: 1px solid var(--hairline);
  display: grid;
  gap: 6px;
}
.workflow-breadcrumb li {
  display: grid;
  grid-template-columns: 20px 1fr;
  gap: 8px;
  align-items: baseline;
  color: var(--ink-2);
  font-size: 0.8125rem;
  line-height: 1.4;
}
.workflow-breadcrumb .wb-check {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 18px;
  height: 18px;
  border-radius: 999px;
  background: var(--accent-soft);
  color: var(--accent);
  font-size: 0.75rem;
  font-weight: 700;
}

/* ── Production-artifact strip (vertical proof) ── */
.artifact-strip {
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--space-5);
  margin-top: var(--space-5);
}
@media (min-width: 900px) {
  .artifact-strip { grid-template-columns: repeat(3, 1fr); gap: var(--space-5); align-items: stretch; }
}
.artifact {
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-lg);
  padding: 18px;
  display: flex;
  flex-direction: column;
  gap: 12px;
  text-decoration: none;
  color: inherit;
  box-shadow: var(--shadow-sm);
}
.artifact-thumb:hover { border-color: var(--accent); text-decoration: none; }
.artifact-label {
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
}
.artifact-thumb-frame {
  position: relative;
  aspect-ratio: 16 / 11;
  background: linear-gradient(180deg, #14233A 0%, #0B1624 100%);
  border-radius: var(--radius-md);
  display: flex;
  align-items: center;
  justify-content: center;
}
.artifact-thumb-frame .play-mark {
  width: 48px;
  height: 48px;
  border-radius: 999px;
  background: var(--cta-text);
  color: var(--ink);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.25rem;
}
.artifact-duration {
  position: absolute;
  bottom: 8px;
  right: 8px;
  background: rgba(11,22,36,0.7);
  color: var(--on-dark);
  font-size: 0.75rem;
  font-weight: 700;
  padding: 2px 7px;
  border-radius: 6px;
  font-variant-numeric: tabular-nums;
}
.artifact-caption { display: flex; flex-direction: column; gap: 2px; }
.artifact-caption strong {
  color: var(--ink);
  font-size: 0.9375rem;
  font-weight: 700;
  line-height: 1.35;
  letter-spacing: -0.01em;
}
.artifact-caption span {
  color: var(--muted);
  font-size: 0.8125rem;
}

/* Script approval snapshot */
.script-frame {
  background: var(--bg-soft);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-md);
  padding: 14px;
  display: flex;
  flex-direction: column;
  gap: 10px;
  flex: 1;
}
.script-head {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 8px;
}
.script-pill {
  background: var(--accent-soft);
  color: var(--accent);
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  padding: 3px 8px;
  border-radius: 999px;
}
.script-meta {
  color: var(--muted);
  font-size: 0.75rem;
  font-variant-numeric: tabular-nums;
}
.script-title {
  color: var(--ink);
  font-size: 0.9375rem;
  font-weight: 700;
  line-height: 1.3;
  margin: 0;
}
.script-body {
  color: var(--ink-2);
  font-size: 0.8125rem;
  line-height: 1.55;
  margin: 0;
}
.script-actions {
  display: flex;
  gap: 8px;
  margin-top: 2px;
}
.script-btn {
  font-size: 0.75rem;
  font-weight: 600;
  padding: 6px 12px;
  border-radius: 6px;
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  color: var(--ink-2);
}
.script-btn.primary {
  background: var(--cta);
  color: var(--cta-text);
  border-color: var(--cta);
}

/* Month-1 output grid */
.output-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 4px;
  aspect-ratio: 5 / 5;
  flex: 1;
}
.output-grid span {
  background: linear-gradient(135deg, #1A2C48 0%, #0B1624 100%);
  border-radius: 3px;
  display: block;
}
.output-grid span:nth-child(7n) { background: linear-gradient(135deg, #0E8FA6 0%, #0B5E6B 100%); }
.output-grid span:nth-child(11n) { background: linear-gradient(135deg, #2A4268 0%, #0B1624 100%); }
.output-caption {
  color: var(--muted);
  font-size: 0.75rem;
  margin: 0;
  text-align: center;
}

.artifact-footer {
  margin-top: var(--space-5);
  font-size: 0.8125rem;
  color: var(--muted);
  line-height: 1.55;
}
.artifact-footer a { color: var(--accent); font-weight: 600; }

/* ── Demo: stacked email form (select + email) ── */
.email-form-stacked { flex-direction: column; align-items: stretch; }
@media (min-width: 640px) {
  .email-form-stacked { flex-direction: column; gap: 10px; }
}
.email-form select {
  min-height: 52px;
  padding: 12px 16px;
  border: 1.5px solid var(--hairline);
  border-radius: var(--radius-md);
  background: var(--bg-card);
  color: var(--ink);
  font-family: inherit;
  font-size: 1rem;
  line-height: 1.2;
  appearance: none;
  -webkit-appearance: none;
  background-image: url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath fill='%236B7280' d='M6 8L0 0h12z'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: right 16px center;
  padding-right: 40px;
  cursor: pointer;
}
.email-form select:focus {
  outline: none;
  border-color: var(--accent);
  box-shadow: 0 0 0 3px rgba(14,143,166,0.18);
}

/* ── Demo: video table truncation note ── */
.video-table-note {
  margin-top: var(--space-4);
  padding: 14px 16px;
  background: var(--bg-soft);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-md);
  color: var(--ink-2);
  font-size: 0.9375rem;
  line-height: 1.55;
}
.video-table-note strong { color: var(--ink); }

/* ── Demo: reassurance strip below top CTA ── */
.reassurance-strip {
  list-style: none;
  padding: 0;
  margin: 12px 0 0;
  display: flex;
  flex-wrap: wrap;
  gap: 0;
  color: var(--muted);
  font-size: 0.8125rem;
  line-height: 1.4;
}
.reassurance-strip li {
  padding: 2px 12px 2px 0;
  margin-right: 12px;
  border-right: 1px solid var(--hairline);
  font-weight: 500;
}
.reassurance-strip li:last-child {
  border-right: none;
  margin-right: 0;
  padding-right: 0;
}

/* ── Demo: mobile video-row cards (below 768px) ──
   Each row becomes a compact 2-line card:
   line 1: [num] Title (bold)                     [chev]
   line 2: date · YT, TT, IG         views (muted)
*/
@media (max-width: 767px) {
  .video-row {
    grid-template-columns: auto 1fr auto;
    grid-template-rows: auto auto;
    gap: 4px 10px;
    padding: 14px 16px;
    align-items: baseline;
  }
  .video-row .num {
    grid-row: 1 / 2;
    grid-column: 1 / 2;
    font-size: 0.6875rem;
    letter-spacing: 0.06em;
    color: var(--muted-2);
    font-weight: 700;
    line-height: 1.35;
  }
  .video-row .title {
    grid-row: 1 / 2;
    grid-column: 2 / 3;
    font-size: 0.9375rem;
    font-weight: 600;
    color: var(--ink);
    line-height: 1.35;
  }
  .video-row .meta {
    display: block;
    grid-row: 2 / 3;
    grid-column: 2 / 3;
    font-size: 0.75rem;
    color: var(--muted);
    font-variant-numeric: tabular-nums;
    margin-top: 2px;
  }
  .video-row .platforms {
    display: block;
    grid-row: 2 / 3;
    grid-column: 3 / 4;
    font-size: 0.75rem;
    color: var(--muted);
    font-variant-numeric: tabular-nums;
    text-align: right;
    margin-top: 2px;
  }
  .video-row .chev {
    display: block;
    grid-row: 1 / 2;
    grid-column: 3 / 4;
    align-self: center;
    color: var(--muted-2);
    font-size: 1.125rem;
    line-height: 1;
    text-align: right;
  }
  .video-row .top-tag {
    display: inline-block;
    margin-left: 6px;
    font-size: 0.625rem;
    padding: 1px 6px;
    vertical-align: middle;
  }
}

/* ── Vertical page: oversized numerics on stat rows (stronger typography) ── */
.hero-split + .at-glance .stat-num,
.hero-split ~ .at-glance .stat-num {
  font-size: clamp(2.25rem, 5.2vw, 3.5rem);
  letter-spacing: -0.045em;
  font-weight: 800;
}

/* Ensure sample-topics don't blow up on desktop */
@media (min-width: 1024px) {
  .sample-topics li { padding: 10px 14px; }
}

/* ============================================================
   v3 ADDITIONS (2026-04-17) — additive only, no rewrites above
   ============================================================ */

/* ── Hero v3: sub-line + CTA row ───────────────────────────── */
.hero-sub {
  margin-top: 12px;
  font-size: 0.95rem;
  color: var(--muted);
  font-weight: 500;
}
.hero-cta-row {
  margin-top: 24px;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 12px;
}
@media (min-width: 768px) {
  .hero-cta-row {
    flex-direction: row;
    justify-content: center;
    align-items: center;
    gap: 20px;
  }
}

/* Hero v3.1: vertically-stacked CTA cluster (book call → "or" → form) */
.hero-cta-stack {
  margin-top: 28px;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 14px;
  text-align: center;
}
.hero-primary-cta {
  min-width: 280px;
  justify-content: center;
}
.hero-secondary-cta {
  font-size: 0.95rem;
  font-weight: 600;
  color: var(--accent);
  text-decoration: none;
  border-bottom: 1px dashed var(--accent);
  padding-bottom: 1px;
  transition: color 120ms ease, border-color 120ms ease;
}
.hero-secondary-cta:hover {
  color: var(--accent-hover);
  border-bottom-color: var(--accent-hover);
}

/* ── Above-fold proof video ─────────────────────────────────── */
.proof-video-inline {
  padding: 0 0 56px;
  background: var(--bg);
}
.proof-video-frame {
  max-width: 380px;
  margin: 0 auto;
  background: var(--bg-dark);
  border-radius: var(--radius-lg);
  overflow: hidden;
  border: 1px solid var(--hairline);
  box-shadow: var(--shadow-md);
  aspect-ratio: 9 / 16;
}
.proof-video-frame video {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
}
.proof-video-caption {
  margin-top: 16px;
  text-align: center;
  font-size: 0.92rem;
  color: var(--muted);
  max-width: 540px;
  margin-left: auto;
  margin-right: auto;
}
.proof-video-caption a {
  color: var(--accent);
  font-weight: 600;
  text-decoration: none;
  border-bottom: 1px dashed var(--accent);
}
@media (max-width: 540px) {
  .proof-video-frame { max-width: 280px; }
  .proof-video-inline { padding-bottom: 40px; }
}

/* ── Free-ads defuse strip ─────────────────────────────────── */
.defuse-strip {
  background: var(--bg-soft);
  border-top: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
  padding: 18px 0;
}
.defuse-strip p {
  margin: 0 auto;
  text-align: center;
  font-size: 0.92rem;
  color: var(--ink-2);
  max-width: 760px;
  line-height: 1.55;
}

/* ── Sample-kit: buying-journey intent line ─────────────────── */
.sample-topics .st-intent {
  display: block;
  margin-top: 6px;
  margin-left: 0;
  font-size: 0.82rem;
  color: var(--muted);
  font-weight: 500;
  line-height: 1.4;
}
@media (min-width: 1024px) {
  .sample-topics li { padding: 12px 14px; }
}

/* ── Operator block (the conversion engine) ────────────────── */
.operator-block {
  padding: 64px 0 56px;
  background: var(--bg);
}
.operator-card {
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-lg);
  padding: 32px;
  display: grid;
  grid-template-columns: 1fr;
  gap: 24px;
  box-shadow: var(--shadow-sm);
  max-width: 920px;
  margin: 0 auto;
}
@media (min-width: 768px) {
  .operator-card {
    grid-template-columns: 152px 1fr;
    gap: 32px;
    padding: 40px;
    align-items: start;
  }
}
.operator-headshot {
  width: 128px;
  height: 128px;
  border-radius: 50%;
  background: var(--accent-soft);
  color: var(--ink);
  border: 1.5px solid var(--ink);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 3rem;
  font-weight: 800;
  letter-spacing: -0.04em;
  font-family: 'Inter', system-ui, sans-serif;
  flex-shrink: 0;
  margin: 0 auto;
}
@media (min-width: 768px) {
  .operator-headshot { margin: 0; }
}
.operator-body h2 {
  margin: 0 0 12px 0;
  font-size: clamp(1.4rem, 2.6vw, 1.7rem);
  font-weight: 700;
  letter-spacing: -0.02em;
  color: var(--ink);
  text-align: center;
}
@media (min-width: 768px) {
  .operator-body h2 { text-align: left; }
}
.operator-lede {
  margin: 0 0 12px 0;
  font-size: 1rem;
  line-height: 1.55;
  color: var(--ink-2);
}
.operator-sub {
  margin: 0 0 20px 0;
  font-size: 0.92rem;
  color: var(--muted);
  font-style: italic;
}
.operator-line {
  list-style: none;
  margin: 0 0 20px 0;
  padding: 0;
  display: grid;
  gap: 8px;
  grid-template-columns: 1fr;
}
@media (min-width: 768px) {
  .operator-line {
    grid-template-columns: 1fr 1fr;
    gap: 12px;
  }
}
.operator-line li {
  display: flex;
  align-items: center;
  gap: 12px;
  background: var(--bg-soft);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-md);
  padding: 12px 16px;
  min-height: 56px;
}
.ol-icon {
  font-size: 1.2rem;
  color: var(--accent);
  flex-shrink: 0;
}
.ol-label {
  font-size: 0.82rem;
  color: var(--muted);
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  flex-shrink: 0;
}
.ol-value {
  margin-left: auto;
  font-size: 0.95rem;
  font-weight: 600;
  color: var(--ink);
  text-decoration: none;
  text-align: right;
}
.ol-value:hover { color: var(--accent); }
.operator-honest {
  margin: 0 0 20px 0;
  font-size: 0.9rem;
  color: var(--muted);
  line-height: 1.55;
  padding-top: 20px;
  border-top: 1px solid var(--hairline);
}
.operator-honest a {
  color: var(--accent);
  font-weight: 600;
  text-decoration: none;
  border-bottom: 1px dashed var(--accent);
}
.operator-cta {
  margin-top: 4px;
  width: 100%;
  text-align: center;
}
@media (min-width: 768px) {
  .operator-cta {
    width: auto;
    display: inline-flex;
  }
}

/* ── Founder ribbon (inside pricing card) ──────────────────── */
.founder-ribbon {
  background: var(--accent-soft);
  border: 1px solid color-mix(in srgb, var(--accent) 35%, var(--hairline));
  border-radius: var(--radius-md);
  padding: 14px 18px;
  margin-bottom: 24px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
@media (min-width: 768px) {
  .founder-ribbon {
    flex-direction: row;
    align-items: center;
    justify-content: space-between;
    gap: 20px;
  }
}
.fr-line {
  margin: 0;
  font-size: 0.92rem;
  line-height: 1.5;
  color: var(--ink);
}
.fr-line strong {
  font-weight: 700;
  color: var(--ink);
}
.fr-counter {
  display: inline-flex;
  align-items: center;
  align-self: flex-start;
  background: var(--bg-card);
  border: 1px solid var(--accent);
  color: var(--ink);
  font-size: 0.82rem;
  font-weight: 700;
  letter-spacing: 0.02em;
  padding: 6px 12px;
  border-radius: 999px;
  flex-shrink: 0;
  white-space: nowrap;
}
@media (min-width: 768px) {
  .fr-counter { align-self: center; }
}

/* ── Final CTA — primary call CTA + secondary email form ──── */
.final-cta-stack {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 16px;
  margin-top: 24px;
}
.final-cta-stack .btn-primary { min-width: 260px; }
.final-cta-or {
  margin: 8px 0 0;
  font-size: 0.92rem;
  color: var(--on-dark-muted);
  font-weight: 500;
}

/* ── Sticky mobile CTA bar ─────────────────────────────────── */
.sticky-cta-mobile {
  display: none;
}
@media (max-width: 767px) {
  .sticky-cta-mobile {
    display: block;
    position: fixed;
    bottom: 0;
    left: 0;
    right: 0;
    background: var(--bg-card);
    border-top: 1px solid var(--hairline);
    padding: 8px 12px env(safe-area-inset-bottom, 8px);
    z-index: 100;
    box-shadow: 0 -4px 12px rgba(11, 22, 36, 0.06);
  }
  .sticky-cta-mobile .btn-primary {
    width: 100%;
    min-height: 56px;
    font-size: 1rem;
    display: flex;
    align-items: center;
    justify-content: center;
    text-align: center;
  }
  body {
    padding-bottom: 80px;
  }
}

/* ── v3 mobile adjustments for new components ──────────────── */
@media (max-width: 540px) {
  .operator-block { padding: 40px 0 32px; }
  .operator-card { padding: 24px; }
  .operator-headshot {
    width: 96px;
    height: 96px;
    font-size: 2.4rem;
  }
  .operator-line li { min-height: 56px; padding: 10px 14px; }
  .ol-label { font-size: 0.75rem; }
  .ol-value { font-size: 0.92rem; }
  .founder-ribbon { padding: 12px 14px; }
  .fr-line { font-size: 0.88rem; }
}

/* ── v3 R2 additions ─────────────────────────────────────── */

/* Hero inline email form (centered, max-width capped) */
.hero-email-form {
  display: flex;
  gap: 8px;
  width: 100%;
  max-width: 420px;
  margin: 0 auto;
}
.hero-email-form input[type="email"] {
  flex: 1;
  min-width: 0;
}

/* Hero "or" divider — horizontal rule with text in middle */
.hero-or {
  display: flex;
  align-items: center;
  gap: 12px;
  width: 100%;
  max-width: 280px;
  margin: 4px auto 0;
  font-size: 0.85rem;
  color: var(--muted);
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.hero-or::before,
.hero-or::after {
  content: "";
  flex: 1;
  height: 1px;
  background: var(--hairline);
}
.hero-or span { white-space: nowrap; }

.hero-form-micro {
  margin-top: 8px;
  font-size: 0.82rem;
  color: var(--muted);
  max-width: 420px;
  margin-left: auto;
  margin-right: auto;
  text-align: center;
}

/* Operator block: soft placeholder value */
.ol-value-soft {
  color: var(--muted);
  font-style: italic;
  font-weight: 500;
}

/* Sample kit demo CTA */
.sample-kit-cta-line {
  margin-top: 16px;
  font-size: 0.92rem;
}
.sample-kit-cta-line .text-cta {
  font-weight: 600;
  color: var(--accent);
  text-decoration: none;
  border-bottom: 1px dashed var(--accent);
}
.sample-kit-cta-line .text-cta:hover { color: var(--accent-hover); }

/* ── v3 R3 additions ─────────────────────────────────────── */

/* Hero chips — bullet support for hero claims (centered to match hero) */
.hero-chips {
  list-style: none;
  margin: 16px auto 8px;
  padding: 0;
  display: flex;
  justify-content: center;
  flex-wrap: wrap;
  gap: 8px;
}
.hero-chips li {
  background: var(--accent-soft);
  color: var(--ink);
  font-size: 0.85rem;
  font-weight: 600;
  padding: 6px 12px;
  border-radius: 999px;
  border: 1px solid color-mix(in srgb, var(--accent) 25%, var(--hairline));
  white-space: nowrap;
}
@media (max-width: 540px) {
  .hero-chips li { font-size: 0.78rem; padding: 5px 10px; }
}

/* Sample topics: full-width when no video card present */
.sample-topics-wide {
  width: 100%;
}

/* Mobile header simplification — hide nav links, keep logo + CTA */
@media (max-width: 767px) {
  .site-nav-mobile { display: none !important; }
  .site-header-inner { gap: 12px; }
  .header-cta { padding: 8px 14px; font-size: 0.85rem; }
}

/* ── v3 R4 polish ────────────────────────────────────────── */

/* Chip wrap fix on small screens */
@media (max-width: 540px) {
  .hero-chips li { white-space: normal; }
}

/* (Reverted: desktop hero centering hurt R4 responsive scores; left-aligned hero matches v2 pattern.) */

/* ── v3.1 "Why short-form, why now" urgency band ─────────── */
.why-now {
  padding: 32px 0 24px;
  background: var(--bg);
  border-top: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
}
.why-now-lede {
  margin: 0 auto 20px;
  max-width: 720px;
  text-align: center;
  font-size: 1.05rem;
  line-height: 1.5;
  color: var(--ink);
  font-weight: 500;
}
.why-now-stats {
  list-style: none;
  margin: 0 auto;
  padding: 0;
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
  max-width: 920px;
}
@media (min-width: 768px) {
  .why-now-stats {
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
  }
  .why-now { padding: 48px 0 36px; }
}
.why-now-stats li {
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
  background: var(--bg-card);
  border: 1px solid var(--hairline);
  border-radius: var(--radius-md);
  padding: 16px 12px;
  font-size: 0.9rem;
  color: var(--ink-2);
  line-height: 1.4;
  gap: 4px;
}
.why-now-stats strong {
  font-size: 1.25rem;
  font-weight: 800;
  color: var(--ink);
  letter-spacing: -0.02em;
  font-variant-numeric: tabular-nums;
}

/* ── v3 R5: South Bay nav pill ─────────────────────────── */
.nav-local-pill {
  background: var(--accent-soft);
  color: var(--ink) !important;
  font-weight: 700 !important;
  font-size: 0.85rem !important;
  padding: 4px 12px !important;
  border-radius: 999px;
  border: 1px solid color-mix(in srgb, var(--accent) 35%, var(--hairline));
  margin-left: 8px;
}
.nav-local-pill:hover {
  background: var(--accent);
  color: var(--bg-card) !important;
}